Banners can be produced by Etraveli and can be shown in various environments, either externally or through hosting in our Adserver. The banners can lead clicks to the clients landingpage or to Etravelis Microsite. In the adserver we track impressions and clicks on banners.

 

Banner can be published in various channels:

Flight Search Site – Traditional banner advertising on Flight Search Site Flygresor.se.

Flight Booking Sites – Banner advertising on Booking Sites such as SuperSaver, GotoGate and Seat24. The click on banner leads to an Etraveli Microsite.

Either the client submit fully functional banner / banners OR the client has production of banner / banners included in the order. Please see the IO made through the Sales Contact. See all the formats and maximum weights: http://www.etravelismartmedia.com/advertising-specification-general/

See details in the Advertising Specification

Reach this certain group of users that are heavy internet users. They book, pay and check their flight tickets online and through e-mail and they like to do research online before traveling and are likely to click on inspiration in e-mails.

 

Thiese type of e-mails contains all information regarding the upcoming trip, they are opened approximately two times per receiver and are also often printed out. In the adserver we track impressions and clicks on banners.

Possible targeting towards: origin/destination, city/country/continent.

See details in the Advertising Specification

Our newsletters are shaped as inspirational letters which can include various content. Stand Alone Newsletters are sent to customers after they have returned from their trip. The receivers are loyal and many has been receiving these e-mails for more than a year. General opening rate 10-15%.

 

Possible targeting towards segments; Family, Couple, Single and Group.

Images to be provided

Provide us with the following as GIF / JPG / PNG:

  • 1 image, minimum size 1200 x 800 px. Maximum weight: 200 kB
  • 2 or 4 images, size 500 x 400 px. Maximum weight: 200 kB each

Copy to be provided

Header of the newsletter, with one larger image:

Client is responsible provide the correct copy for the specific market in which distribution will take place. The text material should be translated into the languages that the campaign is to take place in upon delivery.

Subject line For ex.  Experience this fantastic service – Now 100 EUR 4 – 9 words
Pre header (optional) For ex. Winner of best service 2016 4 – 9 words
Headline For ex. Experience a super service! 3-6 words
Intro text For ex. Try out the new features of … up to 30 words
Call to action text For ex. Get 10% discount – read more here! 2-3 words to explain the click link
Link For ex. http://www.client.com/index.html one link per image/box possible

Deliver one to several images according to which layout has been decided.

If the materials need translation, please note that we need extra 5 working days to solve translation. The need for us to translate will come with an additional cost of approx. 3 SEK / word.

Read full specification: http://www.etravelismartmedia.com/advertising-specs-e-mail-standalone/

Microsites are our exclusive content platform, made within the flight booking sites of the Etraveli environment, for example on SuperSaverTravel.se. On this landing page we place text and images of your choosing to promote destinations and flights. With this Native solution we suggest running a contest or promoting your offers in air ticketing. The page can be adjusted to include your preferred Airplane and logotype. Necessary for certain clients, such as Airlines, when running with banners on sites.

 

Microsites are hosted and produced by Etraveli and can be shown on all markets. The visitor/customer experiences a nice landingpage holding the advertisers most inspirational marketing activities.

Layout

  • Unless otherwise stated, Etraveli Production Team will dispose the layout of texts and images with 2, 3 and 4 columns.
  • A section of flight search will be provided on the page by Etraveli.
  • A section of flight search/prices to the clients destination can be provided on the page by Etraveli.
  • Demo site: www.supersavertravel.se/turistbyra/destination

Full advertising specifications

 

Publish your message towards the brand SuperSaverTravels’ Swedish followers. The copy is to be composed by the Social media Specialist at Etraveli after your influence.

Brands: SuperSaverTravel.se, Gogotgate.uk, Flygresor.se

Make sure to provide the following:

 

  • One link to a video (for example to YouTube)

OR

  • 1 – 4 images.
  • Minimum size: 1200 x 800 px.
  • Maximum weight: 500 kB.
  • Link to landingpage within Etraveli.

 

The material must be in Etravelis possession no later than 5 working days prior to publishing. In case of late delivery, Etraveli is not to be responsible for any loss of exposure.

Send the material to traffic@etraveli.com. Please state the name of the advertiser, and what campaign the material is for. Please attach all links necessary.

Publish your message towards travel interested users of Facebook. The copy is to be composed by the Social media Specialist at Etraveli, after your influence.

Brands: SuperSaverTravel.se, Gogotgate.uk, Flygresor.se

Make sure to provide the following:

  • 1 – 4 images.
  • Minimum size: 1200 x 800 px.
  • Maximum weight: 500 kB.
  • Link to landingpage within Etraveli.

OR

  • One link to a video (for example to YouTube)

 

 

The material must be in Etravelis possession no later than 5 working days prior to publishing. In case of late delivery, Etraveli is not to be responsible for any loss of exposure.

Send the material to traffic@etraveli.com. Please state the name of the advertiser, and what campaign the material is for. Please attach all links necessary.

We can manage a survey towards the Etraveli travelers for you through combination of publication on Etravelismartmedia.com using Google Form and standalone e-mail sent to our 600 000+ receivers. We have high engagement among the travelers, they respond to all matters regarding travels with great enthusiasm.

Contact your Sales person or traffic@etraveli.com for more information.