News

Selling knowledge on travellers

The travel industry is at a turning point - we are moving quickly from selling travel to also selling knowledge and information about travellers. This could very well be one of the industry’s biggest sources of income in the future. A fact that isn't wholly easy to...

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Meet us at Travel News Market – Nov 9th

Welcome to Waterfront and to meet us at Booth 63! All of us at Etraveli Smart Media are attending this rare event, welcoming some 900 guests, and hope they come away impressed. Are you one of them? Would you like to meet us? Why not schedule a meeting or sit-down in...

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DMEXCO gets even smarter

DMEXCO in Cologne? The world’s biggest trade fair for the digital economy, with no less than 60,000 visitors and 1,000 exhibitors last year. This year, Smart Media will be there again. We’re sending a strong delegation ready to lap up all that the digital...

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Travel Fair – Travel News Market

On November 9, Smart Media will be present at the Stockholm Waterfront Congress Centre for Scandinavia’s leading travel fair, Travel News Market. A rare event in any case, with agents from Denmark, Finland, Norway together in the same space, singing our...

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Why everyone should be aware of ‘prediction algorithms’

Etraveli Smart Media’s director on why everyone should be aware of ‘prediction algorithms’. There is one term that describes the entire thinking underlying good digital marketing. In fact, underlying good marketing in general. Anyone who works in advertising, PR or...

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CVC Capital Partners buys Etraveli for 508 million Euro

CVC Capital Partners (“CVC”) today agreed to acquire Etraveli, the global flight-centric online travel agency (OTA), for 508 million Euro from ProSiebenSat.1. The German media company paid 235 million Euro for the company in October 2015 when it was...

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COWS DO IT RIGHT – digital advertising must be long term

  Companies find growth through new customers, not through a mass of ‘safe’ clicks that never lead to purchases. So be like a cow – feed your system with new fodder – only once you’ve taken all the nutrition from the old stuff. And do it before it’s too late,...

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This is where Swedes want to travel in 2017

And here are the countries losing tourists. Swedes reject Trump and look towards Canada. Classic sunshine destinations and Israeli territory are also benefiting, as Swedes are rejecting Turkey and the Middle East to an increasing extent. This is backed up...

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Programmatic

Our programmatic department have been up and running for a year now. Our job is to make sure that you get the best targeting solutions, in the right time and the right place. Accuracy, optimization and effect is crucial when it comes to digital marketing. We have the...

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