Creative Specs Standalone Airlines

General specifications about Advertisement with Etraveli

  • You as a client are responsible for the material you send us.
  • All material, copy and specific images, must be submitted no later than 10 working days before sendout is scheduled.
  • In case of late delivery, Etraveli is not to be responsible for any loss of exposure and no compensation for any loss of impressions is granted.
  • Make sure your material is fully functional and are designed according to Etravelis specifications.
  • The image material we accept are of the following formats: GIF, JPG, PNG
  • Etraveli uses Apsis for distribution of standalone e-mails.
  • Send the material to traffic@etraveli.com. Please state the name of the advertiser, and what campaign the material is for. Please attach all links necessary.

 

SPECIFICATION FOR E-MAIL NEWSLETTER STANDALONE

  • Client is responsible for filling out a template with the correct copy for the specific market in which distribution will take place.
  • The text material should be translated into the languages that the campaign is to take place in upon delivery.  If the materials need translation, please note that we need extra 5 working days to solve translation. The need for Etraveli to translate will come with an additional cost of approx. 3 SEK / word.
  • Deliver one to several images according to which layout has been decided.
  • Links can include measure of clicks (such as utm).
  • Pixel to track impressions cannot be implemented. 

 

Images to be provided

Provide us with the following as GIF / JPG / PNG:

  • 1 image, minimum size 1200 x 800 px. Maximum weight: 200 kB
  • 2 or 4 images, size 500 x 400 px. Maximum weight: 200 kB each

Copy to be provided

Header of the newsletter

Subject line For ex. Experience this fantastic service – Now 100 EUR 4 – 9 words
Pre header (optional) For ex. Winner of best service 2016 4 – 9 words
Headline For ex. Experience a super service! 3-6 words
Intro text For ex. Try out the new features of … up to 30 words
Call to action text For ex. Get 10% discount – read more here! 2-3 words to explain the click link
Link For ex. http://www.client.com/index.html one link per image/box possible

 

Article boxes under the Header of the newsletter

2 – 4 articles can be offered.

Headline For ex. Experience a super service! 3-6 words
Intro text For ex. Try out the new features of … up to 10 words
Call to action text For ex. Get 10% discount – read more here! 2-3 words to explain the click link
Link For ex. http://www.client.com/index.html one link per image/box possible

Layout

Reach Former Flight Bookers through RESERELATERAT / TRAVELSTUFF / TRAVELTIPS

 

TEMPLATE WITH ARTICLES BOXES AND FLIGHT PRICES

For flight pricing, the clicks (Button: Book) will lead to the Etraveli Booking Sites, price of flights can be collected from Etraveli.

Please submit the following:

  • At least three rows of Origin CityDestination City

 

TEMPLATE WITH HEADER IMAGE AND COPY

   

 

TEMPLATE Flight Search Site FLYGRESOR.SE: