General specifications about Advertisement with Etraveli

  • You as a client are responsible for the material sent to Etraveli.
  • Make sure your material is fully functional and are designed according to Etravelis specifications.
  • Ads that disrupts the Etraveli environment or cause any technical difficulties will be taken down.
  • The material should be translated into the languages that the campaign is to take place in upon delivery.  If the materials need translation, please note that we need extra 5 working days to solve translation. The need for us to translate will come with an additional cost of approx. 3 SEK per word.

 

COLOR RESTRICTIONS
The following colors should not be used on buttons in copy, standalones or banners running on Booking Site (OTA):

  • BLUE
  • ORANGE
  • YELLOW

Send the material to traffic@etraveli.com. Please state the name of the advertiser, and what campaign the material is for. Please attach all links necessary.

 

BANNER AD SPECIFICATION

The fully functional banner must be submitted no later than 3 working days prior to campaign start to traffic@etraveli.com. In case of late delivery, Etraveli is not to be responsible for any loss of exposure and no compensation for any loss of impressions is granted.

Client must make sure that all ads submitted have been tested and optimized for all internet browsers, operating systems and mobile devices.

Automatic start of Audio is not permitted.

Etraveli uses Adform as ad server to host material and deliver campaign.

The material we accept are:
– Images (GIF, JPG, PNG) (with the exception of the CRM specifications, see further down)
– GIF-animations
– HTML5

Third Party tags are not accepted.

 

Technical specifications for Banner Advertising

Gif animations

  • Max file size: 100 kb
  • Max number of slides .gif: 3
  • Max animation length 30 seconds

HTML5 ads – produced by Etraveli Smart Media

  • Etraveli will host the material, for all external material such as images, javascript and CSS, please provide us with all necesary assets and links
  • ad should provide a fall back experience on non-html5 browsers, e.g. static image without causing errors
  • Expansion not allowed
  • Audio only permitted on click
  • Video in banner is allowed, Audio on click OR mouse-over. If on mouse-over, there MUST be a 1 second delay. The audio MUST stop when the banner is moused-off. Maximum polite load can be 1 MB
  • The total weight will not exceed 200 kb

 

Measurements and max weight for ads on Etraveli booking sites (px):

Placement Measurement (px) Max weight
Desktop 160 x 600 200 kb
Mobile 300 x 250 or 320 x 320 150 kb

Measurements and max weight for ads on Flight Search sites (such as Flygresor.se) (px):

Placement Measurement (px) Max weight
Leaderboard 728x90 200 kb
Insider 300x250 200 kb
Insider below 300x600 200 kb

Measurements and max weight for ads in automatic emails (px):

Placement Measurement (px) Max weight
Large 838x250-300 65 kb

Measurements and max weight for ads on external media (px):

Please note that handling orders regrading Extended Audience can take 2-5 business days before launch of campaign.

Name Measurement (px) Max weight Animation
Skyscraper: 120 x 600 100 kb 30 seconds 3 loops
Panorama 1: 980 x 240 100 kb 30 seconds 3 loops
Panorama 2: 980 x 120 100 kb 30 seconds 3 loops
Wide Skyscraper: 160 x 600 100 kb 30 seconds 3 loops
Rectangle: 300 x 250 100 kb 30 seconds 3 loops
Half-Page: 300 x 600 100 kb 30 seconds 3 loops
Banner: 468 x 60 100 kb 30 seconds 3 loops
Mobile leaderboard: 320 x 50 100 kb 30 seconds 3 loops
Leaderboard: 728 x 90 100 kb 30 seconds 3 loops

 

  

Measurements and max weight for ads on external media Secret Escapes (px):

Name Measurement (px) Max weight Animation
Skyscraper: 160 x 600 (floating) 100 kb Looping accepted, max FPS: 20 FPS
Billboard: 970 x 250 100 kb Looping accepted, max FPS: 20 FPS
MPU: 300 x 250 100 kb Looping accepted, max FPS: 20 FPS
SE bespoke integrated ad format 678 x 228 100 kb Looping accepted, max FPS: 20 FPS

 

 

 

SPECIFICATION FOR CRM & E-MAIL ACTIVITIES

Banner Placement in Automatic Confirmation / Trigger E-mails

The fully functional banner must be submitted no later than 3 working days prior to campaign start to traffic@etraveli.com. In case of late delivery, Etraveli is not to be responsible for any loss of exposure and no compensation for any loss of impressions is granted.

  • Ads for our CRM must be sent according to the agreement or within the Etraveli timeframe.
  • All ads must be in the form of GIF or JPG.

Please note that this means you will not be able to use third party tags. The use of third party click trackers are possible to implements on image files.

Send the material to traffic@etraveli.com. Please state the name of the advertiser, and what campaign the material is for. Please attach all links necessary.

Measurements and max weight:

  • 800 x 90 (65 kb)
  • 800 x 300 (65 kb)

Please contact the Etraveli traffic regarding any other questions about the ads or specifications.

 

 

Stand Alone Newsletter

All material, copy and specific images, must be submitted no later than 10 working days before sendout is scheduled to traffic@etraveli.com. In case of late delivery, Etraveli is not to be responsible for any loss of exposure and no compensation for any loss of impressions is granted.

  • Client is responsible for submitting the correct text copy for the specific market in which distribution will take place.
  • The text material should be translated into the languages that the campaign is to take place in upon delivery.  If the materials need translation, please note that we need extra 5 working days to solve translation. The need for us to translate will come with an additional cost of approx. 3 SEK / word.
  • All material, copy and specific images, must be submitted no later than 10 working days before sendout is scheduled.
  • Deliver one to several images according to which layout has been decided.
  • Links can include measure of clicks (such as utm).
  • Pixel to track impressions cannot be implemented.

 

Please submit the following:

Copy

  • Subject line (4 – 9 words), ex. Experience this fantastic service – Now 100 EUR
  • Pre header (4 – 9 words), ex. Winner of best service 2016
  • Top banner – recommended 1200x x800 px in format GIF / JPG / PNG.
  • Headline (3-6 words), ex. Experience a super service!
  • Intro text (≈30 words), ex. Try out the new features of …
  • Call to action text (2-3 words for click link), ex. Get 10% discount – read more here!
  • Link to landingpage, within Etraveli or externally, ex. http://www.client.com/index.html
  • Optional: Two variations of extra call to action buttons.
  • Optional: Pictures, headline, text, link to use for additional articles.

 

Images

Provide us with the following:

  • 1 image, minimum size 1200 x 800 px. Maximum weight: 200 kB
  • 2 or 4 images, size 500 x 400 px. Maximum weight: 200 kB each

Send the material to traffic@etraveli.com. Please state the name of the advertiser, and what campaign the material is for. Please attach all links necessary.

 

Newsletter layout

Flight Search FLYGRESOR.SE:

 

Reach Former Flight Bookers through RESERELATERAT / TRAVELSTUFF / TRAVELTIPS:

 

MATERIAL SPECIFICATION FOR FACEBOOK POSTS

The material must be in Etravelis possession no later than 5 working days prior to publishing. In case of late delivery, Etraveli is not to be responsible for any loss of exposure.

Send the material to traffic@etraveli.com. Please state the name of the advertiser, and what campaign the material is for. Please attach all links necessary.

  • You as a client are responsible to make sure that texts, images and logotypes are sent in due time.
  • Copy for the microsites in the languages required must be sent in Word-format.
  • The material should be translated into the languages that the campaign is to take place in upon delivery.  If the materials need translation, please note that we need extra 5 working days to solve translation. The need for us to translate will come with an additional cost of approx. 3 SEK per word.
  • The material must contain all necessary links
  • Make sure your material is fully functional and are designed according to Etravelis specifications.
  • Posts that disrupts the Etraveli environment or cause any technical difficulties will be taken down.

 

Images

Please provide us with the following:

  • One link to a video (for example to YouTube)

OR

  • 1 – 4 images.
  • Minimum size: 1200 x 800 px.
  • Maximum weight: 500 kB.
  • Link to landingpage within Etraveli or externally.

 

 

MATERIAL SPECIFICATION FOR MICROSITES

Necessary for certain clients, such as Airlines, when running with banners on sites. Highly recommended for Tourist Boards.

The material must be in Etravelis possession no later than 14 working days prior to campaign start. In case of late delivery, Etraveli is not to be responsible for any loss of exposure and no compensation for any loss of traffic volume is granted.

Send the material to traffic@etraveli.com. Please state the name of the advertiser, and what campaign the material is for. Please attach all links necessary.

 

General specifications

  • You as a client are responsible to make sure that texts, images and logotypes are sent in due time.
  • The material must contain all necessary links and specify the client and the campaign name.
  • Make sure your material is fully functional and are designed according to Etravelis specifications.
  • Ads that disrupts the Etraveli environment or cause any technical difficulties will be taken down.
  • Copy for the microsites in the languages required must be sent in Word-format.

Preferably include a list of focus areas, such as focus destination or such.

  • Images must hold smallest recommended size: 1200x1200 px.
  • Headers and logotypes as EPS or AI.
  • Video if one is available can be uploaded.
  • Social media links, such as Facebook, Twitter, Instagram.

Materials

Copy & text files

All the texts must be delivered by email. Maximum amount of characters: 7 500

All the text files are to be delivered as a Word file and in the file format .docX, .txt eller .rtf.

 

 

Images

To maintain the quality of the pictures please send in as large images as possible.

  • Top banner Micro sites: 1190 x 310 px, maximum weight 1 MB.
  • Article image Micro site: 6 images 775 x 775 px, 1 image 1534 x 775 px, maximum weight 500 kb
  • Facebook image Micro site: 1200x1200 px, 1200x627 px, maximum weight 500 kb

Images and logotypes must be delivered as:

  • GIF
  • Jpeg
  • PNG
  • EPS

Logotypes should be delivered as EPS or AI.

The responsibility for the loss of quality is with the client.

Etraveli does not have the resources to search for and acquire images through the Internet or at image banks.

 

Layout

  • Choose one of our three layouts: 2, 3 or 4 columns.
  • To add more than one row, please submit an even number of texts and images i.e two rows of four needs 8 images and texts.
  • A section of flight search will be provided on the page by Etraveli.
  • A section of flight search/prices to the clients destination can be provided on the page by Etraveli.
  • Demo sites

2 column

3 column

4 column

Example of Microsite layout: