Specifications about Advertisement for DMO with Etraveli

  • You as a client are responsible for the material sent to Etraveli.
  • Make sure your material is fully functional and are designed according to Etravelis specifications.
  • Ads that disrupts the Etraveli environment or cause any technical difficulties will be unpublished and reverted for update and review.
  • Etraveli does not have the resources to search for, or acquire, images through the Internet, in Image folders or at Image banks. Therefore, make sure to submitt only the material to be used.

 

The material must be submitted no later than 10-14 working days prior to campaign start for production. In case of late delivery, Etraveli is not to be responsible for any loss of exposure and no compensation for any loss of traffic volume is granted.

The material should be translated into the languages that the campaign is to take place in upon delivery.  If the materials need translation, please note that we need extra 5 working days to solve translation. The need for us to translate will come with an additional cost of approximately 3 SEK / word per language.

 

COLOR RESTRICTIONS

The following colors should not be used on buttons in copy, standalones or banners running on Booking Site (OTA):

  • BLUE
  • ORANGE
  • YELLOW

Send the material to traffic@etraveli.com. Please state:

  • the name of the advertiser
  • specify which campaign the material is for
  • all links necessary

 

MATERIAL SPECIFICATION FOR MICROSITES

A microsite is a landing page within the Etraveli environment, for example on SuperSaverTravel.se. On this landing page we place text and images of your choosing to promote destinations and flights etcetera. Necessary for certain clients, such as Airlines, when running with banners on sites. Highly recommended for Tourist Boards.

The material should be translated into the languages that the campaign is to take place in upon delivery.  If the materials need translation, please note that we need extra 5 working days to solve translation. The need for us to translate will come with an additional cost of approximately 3 SEK / word per language.

The material must be submitted no later than 14 working days prior to campaign start. In case of late delivery, Etraveli is not to be responsible for any loss of exposure and no compensation for any loss of traffic volume is granted.


 

General specifications

  • You as a client are responsible to make sure that texts, images and logotypes are sent in due time.
  • Make sure your material is fully functional and are designed according to Etravelis specifications.
  • Copy for the microsites in the languages required must be sent in Word-format.
  • Preferably include a list of focus areas, such as focus destination or such.
  • Headers and logotypes as EPS or AI.
  • Video can be uploaded.
  • Social Media links can be added, such as Facebook, Twitter and Instagram.

 

Materials

Copy & Text files

Maximum amount of characters (including headlines): 7 500

All the text files are to be delivered as a Word file and in the file format .docX, .txt eller .rtf.

All the texts must be delivered by email.

Please submit an even number of texts and images

 

Images

To maintain the quality of the pictures please send in as large images as possible.

  • Top banner Micro sites: 1190 x 310 px, preferably minimum 500 kb
  • Article image Micro site: 775 x 775, 1534 x 775 px, preferably minimum 500 kb
  • Facebook image Micro site: 1200 x 1200, 1200 x 627 px, preferably minimum 500 kb

Images must be delivered as:

  • GIF
  • Jpeg

Logotypes should be delivered as EPS, CDR, AI or editable PDF.

Provide us with the brand guidelines / graphic manual if possible.

The responsibility for the loss of quality is with the client.

 

Layout

  • Unless otherwise stated, Etraveli Production Team will dispose the layout of texts and images with 2, 3 and 4 columns.
  • A section of flight search will be provided on the page by Etraveli.
  • A section of flight search/prices to the clients destination can be provided on the page by Etraveli.
  • Demo site: www.supersavertravel.se/turistbyra/destination

 

 

Example of Microsite layout:

 

 

BANNER AD SPECIFICATION

For production of banners, original image files and copy must be submitted no later than 10 working days prior to campaign start. Production can either be included in order (check with your sales contact) or ordered to a fee of 15 000 SEK for a small banner kit or 25 000 SEK for a large banner kit.

Fully functional banners must be submitted no later than 3 working days prior to campaign start to traffic@etraveli.com. In case of late delivery, Etraveli is not to be responsible for any loss of exposure and no compensation for any loss of impressions is granted.

Client must make sure that all ads submitted have been tested and optimized for all internet browsers, operating systems and mobile devices.

Automatic start of Audio is not permitted.

Etraveli uses Adform as ad server to host material and deliver campaign.

The material we accept are:
– Images (GIF, JPG, PNG) (with the exception of the CRM specifications, see further down)
– GIF-animations

HTML5 and Third Party tags are not accepted. HTML5 can be produced inhouse at Etraveli and will be hosted by Etraveli.

 

Measurements and max weight for ads on Etraveli sites (px):

Placement Measurement (px) Max weight
Desktop 160 x 600 200 kb
Mobile  300 x 250 or 320 x 320 150 kb
Leaderboard 728x90 200 kb
Insider 300x250 200 kb
Insider below 300x600 200 kb

Measurements and max weight for ads in automatic emails (px) in format GIF or JPG:

Placement Measurement (px) Max weight
Large 838x250-300 65 kb

Measurements and max weight for ads on external media (px):

Name Measurement (px) Max weight Animation
Skyscraper: 120 x 600 100 kb 30 seconds 3 loops
Panorama 1: 980 x 240 100 kb 30 seconds 3 loops
Panorama 2: 980 x 120 100 kb 30 seconds 3 loops
Wide Skyscraper: 160 x 600 100 kb 30 seconds 3 loops
Rectangle: 300 x 250 100 kb 30 seconds 3 loops
Half-Page: 300 x 600 100 kb 30 seconds 3 loops
Banner: 468 x 60 100 kb 30 seconds 3 loops
Mobile leaderboard: 320 x 50 100 kb 30 seconds 3 loops
Leaderboard: 728 x 90 100 kb 30 seconds 3 loops

Technical specifications for Banner Advertising

Gif animations

  • Max file size: 100 kb
  • Max number of slides .gif: 3
  • Max animation length 30 seconds

HTML5 ads – produced by Etraveli Smart Media

  • Etraveli will host the material, for all external material such as images, javascript and CSS, please provide us with all necesary assets and links
  • ad should provide a fall back experience on non-html5 browsers, e.g. static image without causing errors
  • Expansion not allowed
  • Audio only permitted on click
  • Video in banner is allowed, Audio on click OR mouse-over. If on mouse-over, there MUST be a 1 second delay. The audio MUST stop when the banner is moused-off. Maximum polite load can be 1 MB
  • The total weight will not exceed 200 kb

 

 

SPECIFICATION FOR E-MAIL ACTIVITIES

Banner Placement in Automatic Confirmation / Trigger E-mails

For production of banner, original image files and copy must be submitted no later than 10 working days prior to campaign start. Production can either be included in order (check with your sales contact) or ordered to a fee of 15 000 SEK for a small banner kit or 25 000 SEK for a large banner kit.

Fully functional banners must be submitted no later than 3 working days prior to campaign start to traffic@etraveli.com. In case of late delivery, Etraveli is not to be responsible for any loss of exposure and no compensation for any loss of impressions is granted.

Ads for our CRM must be sent according to the agreement or within the Etraveli timeframe.

Measurements and max weight for ads in automatic emails (px) in format GIF or JPG:

Placement Measurement (px) Max weight
Large 838x250-300 65 kb

 

 

Specification for E-mail Newsletter Standalone

  • Client is responsible for submitting the correct text copy for the specific market in which distribution will take place.
  • The text material should be translated into the languages that the campaign is to take place in upon delivery.  If the materials need translation, please note that we need extra 5 working days to solve translation. The need for us to translate will come with an additional cost of approx. 3 SEK / word.
  • All material, copy and specific images, must be submitted no later than 10 working days before sendout is scheduled.
  • Deliver one to several images according to which layout has been decided.
  • Links can include measure of clicks (such as utm).
  • Pixel to track impressions cannot be implemented.

 

Images to be provided

Provide us with the following as GIF / JPG / PNG:

  • 1 image, minimum size 1200 x 800 px. Maximum weight: 200 kB
  • 2 or 4 images, size 500 x 400 px. Maximum weight: 200 kB each

Copy to be provided

Header of the newsletter

Subject line For ex. Experience this fantastic service – Now 100 EUR 4 – 9 words
Pre header (optional) For ex. Winner of best service 2016 4 – 9 words
Headline For ex. Experience a super service! 3-6 words
Intro text For ex. Try out the new features of … up to 30 words
Call to action text For ex. Get 10% discount – read more here! 2-3 words to explain the click link
Link For ex. http://www.client.com/index.html one link per image/box possible

 

Article boxes under the Header of the newsletter

2 – 4 articles can be offered.

Headline For ex. Experience a super service! 3-6 words
Intro text For ex. Try out the new features of … up to 10 words
Call to action text For ex. Get 10% discount – read more here! 2-3 words to explain the click link
Link For ex. http://www.client.com/index.html one link per image/box possible

 

Newsletter layout

Reach Former Flight Bookers through RESERELATERAT / TRAVELSTUFF / TRAVELTIPS:

 

TEMPLATE WITH ARTICLES BOXES AND FLIGHT PRICES

For flight pricing, the clicks (Button: Book) will lead to the Etraveli Booking Sites, price of flights can be collected from Etraveli. Please submit the following:

  • At least three rows of Origin CityDestination City

 

Flight Search FLYGRESOR.SE: