Advertising Specification Airlines

Specifications about Advertisement for Airlines with Etraveli

  • You as a client are responsible for the material sent to Etraveli.
  • Make sure your material is fully functional and are designed according to Etravelis specifications.
  • Ads that disrupts the Etraveli environment or cause any technical difficulties will be unpublished and reverted for update and review.
  • Etraveli does not have the resources to search for, or acquire, images through the Internet, in Image folders or at Image banks. Therefore, make sure to submitt only the material to be used.

The material must be submitted no later than 10-14 working days prior to campaign start for production. In case of late delivery, Etraveli is not to be responsible for any loss of exposure and no compensation for any loss of traffic volume is granted. The material should be translated into the languages that the campaign is to take place in upon delivery.  If the materials need translation, please note that we need extra 5 working days to solve translation. The need for us to translate will come with an additional cost of approximately 3 SEK / word per language.   COLOR RESTRICTIONS The following colors should not be used on buttons in copy, standalones or banners running on Booking Site (OTA):

  • BLUE
  • ORANGE
  • YELLOW

Send the material to traffic@etraveli.com. Please state:

  • the name of the advertiser
  • specify which campaign the material is for
  • all links necessary

 

MATERIAL SPECIFICATION FOR MICROSITES

Necessary for certain clients, such as Airlines, when running with banners on sites. A microsite is a landing page within the Etraveli environment, for example on SuperSaverTravel.se. On this landing page we place a header image including a logotype of your choosing, and the page will show flights connected to your brand.

General specifications for landing page at Etraveli
  • You as a client are responsible to make sure that image and logotype are sent in due time.
  • Preferably include a list of focus destinations/flights for Etravelis knowledge.

 

Materials

Copy & Text files
Maximum amount of characters (including headlines): 4 500 All the text files are to be delivered as a Word file and in the file format .docX, .txt eller .rtf. All the texts must be delivered by email. Please submit an even number of texts and images (see explanations below segment “Layout”):
Images
To maintain the quality of the pictures please send in as large images as possible. The responsibility for the loss of quality is with the client.

  • Top banner Micro sites: 2 x 1190×310 px, maximum weight 1 MB
  • Article image Micro site:  minimum 4 x 775×775 px for 4 column page combined with 1x 1534×775 px and 2x 775×775 px for the 2 column space, maximum weight 1 MB.

Image must be delivered as:

  • GIF
  • Jpeg
  • PNG
  • EPS
Logotype: can be integrated with the header image. Must be delivered as:

  • EPS
  • AI

 

Layout
  • As with the regular layout for microsites, the Etraveli Production Team will dispose the layout of texts and images with 2 or 4 columns.
  • A flight search bar will be provided on the page by Etraveli.
Flight Prices

A section of flight search/prices to the clients destination can be provided on the page by Etraveli, feeded through one GDS into the microsite, displaying the cheapes offers with your airline. Example page: https://www.supersavertravel.se/com-web/camp?upaIata=TK However, since there may not be any existing bookings for a smaller airline, or an airline just starting up in the Nordics, a section of flight search/prices to the clients destination cannot be provided on the page because of lack of data. Instead a full-width landscape banner will be created for the page, including the clients preferred image, copy, logo and price. Demo: https://www.gotogate.co.uk/com-web/small-airline

 

 4 COLUMN:
Maximum amount of characters per block of columns: 2 120

Demo of Microsite – including feeded prices from one GDS:   Demo of Microsite – without feeded prices:

BANNER AD SPECIFICATION

For production of banners, original image files and copy must be submitted no later than 10 working days prior to campaign start. Production can either be included in order (check with your sales contact) or ordered to a fee of 15 000 SEK for a small banner kit or 25 000 SEK for a large banner kit. Fully functional banners must be submitted no later than 3 working days prior to campaign start to traffic@etraveli.com. In case of late delivery, Etraveli is not to be responsible for any loss of exposure and no compensation for any loss of impressions is granted. Client must make sure that all ads submitted have been tested and optimized for all internet browsers, operating systems and mobile devices. For HTML5 creative, ad should provide a fall back experience on non-html5 browsers, e.g. static image without causing errors. Third-party tags must be live at the time of submission to enable thorough testing. Ad Ops must be notified each time a new creative is uploaded to a third-party vendor tag as all ads require approval before going live. Automatic start of Audio is not permitted. Etraveli uses Adform and Adspeed as ad servers. We recommend advertisers to read and follow IAB Sweden Creative Guidelines. The material we accept are: – Images (GIF, JPG, PNG) (with the exception of the CRM specifications, see further down) – GIF-animations – HTML5-banners – Third party tags   Click out on links are allowed as follows: – Online Travel Agent Sites / Booking Sites and E-mail CRM: Click out to Etraveli Landingpage / Microsite. – Flight Search Sites / META: Click out to Airlines own website is allowed.   We recommend advertisiers to read and follow IAB Sveriges Creative Guidelines before producing banners.

Technical specifications for banner advertising

Gif animations

  • Max file size: 100 kb
  • Max number of slides .gif: 3
  • Max animation length 30 seconds

HTML5 ads

Files that should be included:

  • One HTML file (all of your ad’s HTML must be contained in a single, complete, and valid HTML file. Your HTML file may also contain some or all of the ad’s CSS and Javascript, as opposed to placing that code in seperate files)
  • All referenced JS files (external JavaScript documents may be loaded using a JavaScript function and/or copy/pasted within the index document)
  • All referenced CSS files (in case these interfere with the site CSS, Etraveli will take down the ad and ask client to make modifications)
  • Webfont files if applicable
  • All image assets (JPEG, GIF, PNG, SVG, etc)
  • Static backup JPEG creative

HTML5 material can be sent in as an iframe link or as a compressed zip file containing all necessary files. The client is responsible that the urls to the images, Javascript or/and CSS is correct. All HTML5 ads must be screened and approved by Etraveli so please make sure the material is sent to us in time. Guidance for ad designers can be found in IAB Guideline HTML5 for Digital Advertising.

Measurements and max weight for ads on Flight Search sites (px):

Placement Measurement (px) Max weight
Leaderboard 728×90 200 kb
Insider 300×250 200 kb
Insider below 300×600 200 kb

Measurements and max weight for ads on Booking sites (px):

Placement Measurement (px) Max weight
Desktop 160×600 200 kb
Mobile  300×250 or 320×320 150 kb

Measurements and max weight for ads in automatic emails (px) in format GIF or JPG:

Placement Measurement (px) Max weight
Large 640×300 65 kb
Medium 640×90 65 kb

Measurements and max weight for ads on external media (px):

Name Measurement (px) Max weight Animation
Skyscraper: 120 x 600 100 kb 30 seconds 3 loops
Panorama 1: 980 x 240 100 kb 30 seconds 3 loops
Panorama 2: 980 x 120 100 kb 30 seconds 3 loops
Wide Skyscraper: 160 x 600 100 kb 30 seconds 3 loops
Rectangle: 300 x 250 100 kb 30 seconds 3 loops
Half-Page: 300 x 600 100 kb 30 seconds 3 loops
Banner: 468 x 60 100 kb 30 seconds 3 loops
Mobile leaderboard: 320 x 50 100 kb 30 seconds 3 loops
Leaderboard: 728 x 90 100 kb 30 seconds 3 loops

 

SPECIFICATION FOR E-MAIL ACTIVITIES

Banner Placement in Automatic Confirmation / Trigger E-mails

For production of banner, original image files and copy must be submitted no later than 10 working days prior to campaign start. Production can either be included in order (check with your sales contact) or ordered to a fee of 15 000 SEK for a small banner kit or 25 000 SEK for a large banner kit. Fully functional banners must be submitted no later than 3 working days prior to campaign start to traffic@etraveli.com. In case of late delivery, Etraveli is not to be responsible for any loss of exposure and no compensation for any loss of impressions is granted. Ads for our CRM must be sent according to the agreement or within the Etraveli timeframe.

Measurements and max weight for ads in automatic emails (px) in format GIF or JPG:

Placement Measurement (px) Max weight
Large 640 x 300 65 kb
Medium 640 x 90 65 kb

 

Stand Alone Newsletter

  • Client is responsible for filling out a template with the correct copy for the specific market in which distribution will take place.
  • All material, copy and specific images, must be submitted no later than 10 working days before sendout is scheduled.
  • In case of late delivery, Etraveli is not to be responsible for any loss of exposure and no compensation for any loss of impressions is granted.
  • The text material should be translated into the languages that the campaign is to take place in upon delivery.  If the materials need translation, please note that we need extra 5 working days to solve translation. The need for Etraveli to translate will come with an additional cost of approx. 3 SEK / word.
  • Deliver one to several images according to which layout has been decided.

 

Images to be provided

Provide us with the following as GIF / JPG / PNG:

  • 1 image, minimum size 1200 x 800 px. Maximum weight: 200 kB
  • 2 or 4 images, size 500 x 400 px. Maximum weight: 200 kB each

Copy to be provided

Header of the newsletter

Subject line For ex. Experience this fantastic service – Now 100 EUR 4 – 9 words
Pre header (optional) For ex. Winner of best service 2016 4 – 9 words
Headline For ex. Experience a super service! 3-6 words
Intro text For ex. Try out the new features of … up to 30 words
Call to action text For ex. Get 10% discount – read more here! 2-3 words to explain the click link
Link For ex. http://www.client.com/index.html one link per image/box possible

Article boxes under the Header of the newsletter 2 – 4 articles can be offered.

Headline For ex. Experience a super service! 3-6 words
Intro text For ex. Try out the new features of … up to 10 words
Call to action text For ex. Get 10% discount – read more here! 2-3 words to explain the click link
Link For ex. http://www.client.com/index.html one link per image/box possible

Newsletter layout

Reach Former Flight Bookers through RESERELATERAT / TRAVELSTUFF / TRAVELTIPS. TEMPLATE WITH ARTICLES BOXES AND FLIGHT PRICES For flight pricing, the clicks (Button: Book) will lead to the Etraveli Booking Sites, price of flights can be collected from Etraveli. Please submit the following:

  • At least three rows of Origin CityDestination City

Flight Search FLYGRESOR.SE